The Definitive Guide to Great Web Design, part 1

Great web design is the process of creating a website that guides visitors along a clear path, so they can find what they want without getting bogged down, confused, or frustrated.

It’s easy to get caught up in the latest technologies and advances in website design. However, without a solid foundation, all the bells and whistles will only serve to frustrate visitors to your site. So before you consider adding features to your site, take a look at this list of 5 basic things that every website needs in order to grow engagement and conversions.

ALL business websites are designed to drive conversions. The conversion varies according to the industry and may include a product or service sale, contact form submission, white paper download . . , The list goes on and on. Ultimately, the goal of any good web design is to drive as many conversions as possible from your target market.

Skyline Maintenance Services came to us with an existing brand and website design that had multiple challenges in terms of engagement and brand awareness. Among the many challenges: their logo was too generic to be memorable, and the website was not optimized to engage their target audience.

Good web design is about more than just pixels on a screen. The best web designs focus on UX first and foremost, but where to start? Here are our top four considerations when it comes to making solid web design choices