How to Get and Use Testimonials to Improve Trust

Unsure of how to get high-quality testimonials from your customers consistently? You aren’t alone. In this week’s article, we tackle how to encourage customers to provide testimonials as well as some specific ways to use testimonials on your website to improve trust and help close the sale.

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Best Ways to Build Trust in Online Visitors, Part 1

Trust plays a big role in whether or not potential customers decide to do business with you. Your website design shapes customers’ initial perceptions of your business – perceptions that can make or break a future sale. Here is our best advice on how to create a website that builds trust and equity in your brand.

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Sneaky Ways to Read Your Customers’ Minds, Part 1

Wouldn’t it be great if you could secretly tap into what’s going on in your customers’ minds when they browse your website? In our latest two-part series, we cover ways for you to delve into exactly what your customers are thinking, and how to take advantage of your newfound insight to better meet their needs.

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