We've already talked about setting goals for your website redesign, and how customer personas can help to inform the kinds of content you have on your site. Now we take a deeper look at how to organize your site to meet the needs of your customers based on those personas.
In previous posts we've discussed the separate aspects that go into creating a great experience for your website's visitors. In this final post, we'll wrap up the key points we've discussed so far, plus a few extra considerations that will truly make your site stand out.
You likely already know the basic tenants of good SEO for your website, but did you know that effective website design can also be a powerful factor that helps your site show up higher in search engine rankings? Google's search algorithm evaluates more than just content and backlinks when it ranks your website. More and more, search engines take a holistic approach to website evaluation and ranking, so improper or sloppy web design can cost you in ways that you may not expect.
Creating a site that meets the needs of your customers from their point of view will improve your conversion rate and grow engagement. However, in order to do that you must first understand the typical needs and desires of your best customers.
To get the best results, your website redesign should be about functionality, usability, and improving the experience of your visitors. This in turn leads to better overall visitor satisfaction and increased conversions and sales. While a much-needed redesign can breathe new life into your website, getting a website redesign for the wrong reasons can actually hurt your company. So if you’re thinking of redesigning your website, take a step back and look at these 7 reasons to “just say no” before moving ahead with the project
By now you've likely heard of the serious vulnerability affecting a large portion of websites that use SSL/TLS encryption. The Heartbleed bug makes it possible for anyone to steal secure information without leaving a trace of intrusion – a fact that makes it almost impossible to know if your site has been compromised in the past.