Great content marketing rarely happens at random. To gain the maximum benefits – targeted traffic, engagement, brand awareness, etc. – requires a deliberate plan that factors in the content, your target audience, and the best way to reach out to them. While there are many ways to structure your content promotion, one of the easiest is to use the 5W+H questions you probably learned ages ago, back in school.
If you’re like many business owners, you have multiple goals for your website that include ranking well in search engines, generating targeted traffic, increasing qualified leads, and sales Growth. All of these goals feed into one another.
Branding can be a tricky concept to master – more than just your company’s name, it encompasses everything that people feel when they think of your company based on their previous interactions. Over time branding grows into something like a collective consciousness, one that includes the general perceptions of everyone who has ever done business with you.
Though brief, the call to action (CTA) is the final “push” to get people to convert. Testing options such as “Download Now” vs. “Read Now” vs. “I Want This!” and everything in between can help you to generate more leads or increase sales. However, if your CTAs consistently underperform it’s time to take a step back and evaluate your entire funnel. Even the best call to action can be doomed to fail if it’s not supported properly.
Earlier this year we discussed ways to build a winning online marketing plan. The first part of that discussion included a brief overview of developing personas and using them to customize your messaging for your target audience.
The most successful approach to online marketing is one that starts with the customer. Here is our five-step strategy for creating a winning online marketing plan that will bring in more leads and sales.