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Read more about the article How to Get and Use Testimonials to Improve Trust

How to Get and Use Testimonials to Improve Trust

  • Post author:Kevin Mayer
  • Post published:July 12, 2017

Unsure of how to get high-quality testimonials from your customers consistently? You aren’t alone. In this week’s article, we tackle how to encourage customers to provide testimonials as well as some specific ways to use testimonials on your website to improve trust and help close the sale.

Continue ReadingHow to Get and Use Testimonials to Improve Trust
Read more about the article Top 5 Reasons Your Site Doesn’t Show Up in Local Search Results

Top 5 Reasons Your Site Doesn’t Show Up in Local Search Results

  • Post author:Kevin Mayer
  • Post published:January 25, 2017

Local search has become one of the most important ways for small businesses to be discovered by those most likely to become customers. Here are five reasons your site might not be listed, and what you can do to fix it.

Continue ReadingTop 5 Reasons Your Site Doesn’t Show Up in Local Search Results
Read more about the article Best Ways to Build Trust in Online Visitors, Part 2

Best Ways to Build Trust in Online Visitors, Part 2

  • Post author:Kevin Mayer
  • Post published:December 14, 2016

In part two of our two-part blog series on customer trust, we discuss some ways to continue building trust after the sale in order to gain life-long customers. Read on for our advice on growing customer relationships beyond the first sale.

Continue ReadingBest Ways to Build Trust in Online Visitors, Part 2
Read more about the article Best Ways to Build Trust in Online Visitors, Part 1

Best Ways to Build Trust in Online Visitors, Part 1

  • Post author:Kevin Mayer
  • Post published:November 30, 2016

Trust plays a big role in whether or not potential customers decide to do business with you. Your website design shapes customers’ initial perceptions of your business – perceptions that can make or break a future sale. Here is our best advice on how to create a website that builds trust and equity in your brand.

Continue ReadingBest Ways to Build Trust in Online Visitors, Part 1
Read more about the article Sneaky Ways to Read Your Customers’ Minds, Part 2

Sneaky Ways to Read Your Customers’ Minds, Part 2

  • Post author:Kevin Mayer
  • Post published:July 13, 2016

Ready for more tips on how to uncover user intent and create content that your customers are looking for? Part 2 in our two-part series covers even more ways to find out what your customers are thinking, and how you can use that knowledge to your advantage.

Continue ReadingSneaky Ways to Read Your Customers’ Minds, Part 2
Read more about the article Sneaky Ways to Read Your Customers’ Minds, Part 1

Sneaky Ways to Read Your Customers’ Minds, Part 1

  • Post author:Kevin Mayer
  • Post published:June 29, 2016

Wouldn’t it be great if you could secretly tap into what’s going on in your customers’ minds when they browse your website? In our latest two-part series, we cover ways for you to delve into exactly what your customers are thinking, and how to take advantage of your newfound insight to better meet their needs.

Continue ReadingSneaky Ways to Read Your Customers’ Minds, Part 1

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Recent Posts

  • How to Use Buyer Personas to Find and Retain Your Best Customers
  • How to Get and Use Testimonials to Improve Trust
  • How to Write Amazing Content for Your New Website
  • Is your homepage design killing conversions?
  • Top 5 Reasons Your Site Doesn’t Show Up in Local Search Results

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