With so much data available, it’s easy to get caught up in a deluge of information that makes it both confusing and frustrating to develop an actionable plan for growth. In this week’s article, we discuss ways to cut through the noise and find the right metrics to track for your business.
We wrap up our look at critical website metrics by discussing the bottom of the funnel. The best conversion optimization strategies don't stop at the moment a purchase is made or when your team closes a deal. Total optimization must include both your ability to acquire customers, and your ability to retain them.
For this post, we’re moving further into the funnel to discuss additional metrics on your business website that can reveal problems in conversion and conversion flow. We’ll also talk about some of the methods for optimizing mid-funnel metrics to ensure the greatest ROI.
Traffic sources, backlinks, time on page, bounce rates, and more – small business owners and professionals are often drowning in a sea of available metrics.
We're already well into the first month of 2013, but it's not too late for some essential New Year's Resolutions to grow your business this year. Google Analytics makes it easy to get a wealth of knowledge about your company, but what should you focus on to maximize results? Here are our top business metrics recommendations for 2013: