Positive user experience is an essential component of successful website design. However, designing for end-users can be challenging because of the multiple methods that people use to consume online media. In today's mobile driven world, people expect UX designs to be fast, responsive, and intuitive.
Blog posts, whitepapers, social media posts, infographics, – it's easy to get caught up in the curation and production side of content marketing. This is especially the case when you have a small staff working on tight deadlines to produce content for multiple online marketing channels.
“Should I design my website for humans or search engines?” This dilemma has been around since we at BCW began creating websites in the mid-1990s. The reality then was that the well-designed, graphically attractive websites often didn’t rank as well with search engines as the ugly, single-page, text-only websites.
Choosing the right firm for your web design project is a critical step in your path to success. A good partner will foster a creative and efficient process that will ultimately lead to accomplishing the goals you've established for the project. How do you increase your chances of choosing the right firm? Over the next few weeks, I'll be sharing our thoughts in a six step approach.
Norton Corrosion Limited is an industry leader in corrosion control products and engineering services. Their website did not properly reflect their status and reputation, and was clearly in need of a redesign. Their logo was also showing signs of age, and needed to be updated as well.