Understanding buyer personas is essential to building sales and marketing campaigns that target customers that you want to do business with. Here’s how it’s done.
Unsure of how to get high-quality testimonials from your customers consistently? You aren’t alone. In this week’s article, we tackle how to encourage customers to provide testimonials as well as some specific ways to use testimonials on your website to improve trust and help close the sale.
When you’re redesigning your website, a lot of focus goes to the visual aspects of the design. However, you should pay just as much attention to the content if you want to get more leads and customers. Here’s how to incorporate content and design into creating the best experience for your website’s visitors when redesigning your website.
Is your homepage too confusing for conversions? Confusing, cluttered homepage design can cause you to lose valuable leads and potential sales. Read our latest post to uncover the most common problems and what you can do to fix them.
Local search has become one of the most important ways for small businesses to be discovered by those most likely to become customers. Here are five reasons your site might not be listed, and what you can do to fix it.
Design best practices for mobile websites are constantly being updated. Here is our recommendation for the top five features your mobile site needs (and a few that it doesn’t) as we head into 2017.