Earlier this year we discussed ways to build a winning online marketing plan. The first part of that discussion included a brief overview of developing personas and using them to customize your messaging for your target audience.
It’s one of the golden rules of online marketing: Establish yourself as a thought leader in your niche. With so much content being produced on a daily basis, it’s inevitable that a few essential “best practices” tend to get repurposed and repackaged over and over.
Social engagement is one of the essential components of an effective online marketing plan. By fostering a sense of community with your target audience, you gain valuable customer insights along with improved brand awareness and expert status.
The most successful approach to online marketing is one that starts with the customer. Here is our five-step strategy for creating a winning online marketing plan that will bring in more leads and sales.
Lawyers and legal firms have unique needs when it comes to web design. Like other professional service providers, law firms have to sell an intangible product – their experience and expertise in the legal field. However, lawyers also face the unique challenge of not being able to provide guarantees to their potential clients.
Positive user experience is an essential component of successful website design. However, designing for end-users can be challenging because of the multiple methods that people use to consume online media. In today's mobile driven world, people expect UX designs to be fast, responsive, and intuitive.