While most people are familiar with the use of site maps for website organization, XML site maps provide specific benefits for SEO when compared to the HTML version. In order to decide whether or not to include an XML site map for your business website, a solid understanding of the pros and cons of each type of sitemap is helpful.
Redesigning your website can be both exciting and challenging, especially when rebranding or other major changes are involved. Because your website is a major representation of your brand, it’s only natural that any potential changes are weighed against how they might impact your target audience.
Mobile users are action-takers. According to a survey by iAcquire, 70% of mobile searches lead to action on websites within 60 minutes – that is, as long as your website is mobile-friendly. If not, 40% of the people who look at your website will choose another result. With the ongoing prevalence of mobile showing no signs of stopping, it’s critical that your business website incorporates a responsive design to bring in new customers and keep existing ones.
There is no better way to build trust and credibility than through a well written and thoughtful blog. Here are five tips to make your website a true information resource.
Great content marketing rarely happens at random. To gain the maximum benefits – targeted traffic, engagement, brand awareness, etc. – requires a deliberate plan that factors in the content, your target audience, and the best way to reach out to them. While there are many ways to structure your content promotion, one of the easiest is to use the 5W+H questions you probably learned ages ago, back in school.
The start of a new year often gets companies energized to try new ideas – website redesigns are popular as businesses take stock of how to improve their online presence throughout the next year. While a redesign can offer many benefits, improper planning can lead to unfortunate results such as losing a coveted spot in search engine rankings. Here are three common scenarios in which a website redesign could harm your organic search rank and steps to take to reduce the risk.