Last month we covered how to create customer personas step-by-step to assist with your online marketing efforts. This month we show you one of the many benefits of creating accurate customer personas - building a stellar UVP that can help you gain more leads an close more sales. Read on for seven ways to user customer personas to deliver value for your prospects and existing customers.
Customer personas are a great way to refine and reevaluate your UVP, as you will start to see patterns that indicate the services and benefits your best clients value most. To help your team plan its online marketing initiatives, we’re sharing our five-step method for creating customer personas.
It’s one of the golden rules of online marketing: Establish yourself as a thought leader in your niche. With so much content being produced on a daily basis, it’s inevitable that a few essential “best practices” tend to get repurposed and repackaged over and over.
As many of you know, I am a member of a group of forward-thinking online professionals known as Digital Mastermind. Our latest event just concluded and I've returned from an incredible meeting in Orlando Florida. We spent three intense days filled with tremendous guest speakers, BarCamp sessions and spirited discussion.
Seattle area-based web design and development agency Bear Creek Web achieved a rare distinction earlier this month when it was accepted as a member of Digital Mastermind, a highly exclusive national organization for award-winning digital agencies.