In the past, web designers were very limited in their choice of typography. Times New Roman and Arial or Serif and Sans Serif were the standard available fonts and they left little room for creative expression. Fortunately with the advent of webfonts, this has changed.
If you’re like many business owners, you have multiple goals for your website that include ranking well in search engines, generating targeted traffic, increasing qualified leads, and sales Growth. All of these goals feed into one another.
As the name implies, a responsive design responds to the device the site is being viewed on and displays a page appropriately formatted for that device. It often times will also include a ‘click to call’ link at the very top of the page when viewed on a phone.
Branding can be a tricky concept to master – more than just your company’s name, it encompasses everything that people feel when they think of your company based on their previous interactions. Over time branding grows into something like a collective consciousness, one that includes the general perceptions of everyone who has ever done business with you.
Though brief, the call to action (CTA) is the final “push” to get people to convert. Testing options such as “Download Now” vs. “Read Now” vs. “I Want This!” and everything in between can help you to generate more leads or increase sales. However, if your CTAs consistently underperform it’s time to take a step back and evaluate your entire funnel. Even the best call to action can be doomed to fail if it’s not supported properly.
Here at Bear Creek Web, we’ve helped businesses and professionals in all types of industries create the perfect website to represent their brand. Through multiple consultations, Q&A sessions, and project implementations, we’ve seen companies face many of the same challenges when it comes to planning exactly what they need.